Access the latest issue of Nutraceuticals World and browse our extensive archives to catch up on past articles and features.
Read the full digital edition of Nutraceuticals World, complete with interactive content and enhanced features for an engaging experience.
Join our community! Subscribe to Nutraceuticals World to receive the latest industry news, insights, and updates directly to your mailbox.
Learn about Nutraceuticals World’s mission, vision, and commitment to providing valuable information and resources for the nutraceutical industry.
Discover advertising opportunities with Nutraceuticals World to connect with a targeted audience in the nutraceutical sector.
Review our editorial guidelines for contributions and submissions to ensure your content aligns with our standards.
Read about our commitment to protecting your privacy and how we handle your personal information.
Familiarize yourself with the terms and conditions governing the use of nutraceuticalsworld.com.
Dive into feature articles that provide in-depth analysis and discussions on critical topics within the nutraceutical space.
Access unique content and exclusive interviews with industry leaders and innovators, offering insights into the future of nutraceuticals.
Gain valuable perspectives from suppliers on market trends, challenges, and opportunities within the nutraceutical sector.
Tune in to discussions with industry leaders sharing their perspectives on trends and challenges in the nutraceutical sector.
Stay informed with regular market updates that track the latest trends and developments impacting the nutraceutical industry.
Explore mergers and acquisitions, financial performance, and investment trends shaping the nutraceutical landscape.
Learn about the latest innovations in manufacturing and formulation processes that enhance product quality and efficacy.
Discover new products and ingredients making waves in the nutraceutical market, along with their benefits and applications.
Stay updated on regulatory developments and compliance issues affecting the nutraceutical industry.
Access the latest research findings and studies that inform trends and innovations in nutraceuticals.
Learn about nutraceutical products that support beauty and wellness, focusing on ingredients that address age-related concerns.
Discover nutraceutical solutions aimed at supporting bone, joint, and muscle health for optimal mobility.
Stay informed on products and ingredients promoting cardiovascular health and wellbeing.
Explore nutraceutical options designed to support the health and development of children.
Learn about nutraceutical products that enhance cognitive function and mental clarity.
Discover nutraceutical solutions that boost energy levels and support overall vitality.
Stay updated on ingredients and products promoting eye health and vision wellness.
Explore nutraceutical offerings tailored specifically for men’s health and wellness.
Learn about nutraceuticals that promote relaxation, stress relief, and improved sleep quality.
Stay informed about antioxidant-rich ingredients that combat oxidative stress and promote overall health.
Explore the benefits of green ingredients, including superfoods and their roles in health and wellness.
Learn about the uses and benefits of herbs, botanicals, and mushrooms in the nutraceutical sector.
Discover the health benefits of omega-3s and other nutritional oils for overall wellbeing.
Stay updated on the latest research and products related to probiotics and prebiotics.
Explore the role of protein and fiber in nutrition and their importance in dietary supplements.
Learn about alternative sweeteners and their applications in the nutraceutical market.
Discover essential vitamins and minerals that support health and wellbeing in various products.
Access our buyer’s guide to find trusted suppliers and service providers in the nutraceutical market.
Identify the top companies leading the nutraceutical industry with innovative products and solutions.
Explore the capabilities of leading nutraceutical companies and their areas of expertise.
Familiarize yourself with key terms and definitions related to the nutraceutical industry.
Access comprehensive eBooks covering various topics in nutraceuticals, from formulation to marketing.
Watch informative videos featuring industry experts discussing trends, innovations, and insights in nutraceuticals.
Enjoy short, engaging videos that provide quick insights and updates on key nutraceutical topics.
Read in-depth whitepapers that examine key issues, trends, and research findings in the nutraceutical industry.
Explore informational brochures that provide insights into specific products, companies, and market trends.
Access sponsored articles and insights from leading companies in the nutraceutical sector.
Stay informed with the latest news releases and announcements from companies in the nutraceutical industry.
Browse job opportunities in the nutraceutical sector, connecting you with potential employers.
Discover major industry events, trade shows, and conferences focused on nutraceuticals and dietary supplements.
Participate in informative webinars led by industry experts, covering various topics in nutraceuticals.
Discover exclusive live streams and updates from the hottest events and shows.
What are you searching for?
The company tested a material claiming naturally high but not feasible levels of vitamin C from amla as a fermentation source, and found it was not naturally-derived from the amla itself.
June 17, 2020
By: Mike Montemarano
Associate Editor, Nutraceuticals World
Natural products manufacturer Sabinsa warned the industry about a mischaracterized amla extract with claims of high vitamin C for sale in the marketplace. This warning comes on the heels of their previous announcement about a product which contained synthetic curcumin masquerading as a natural source of turmeric, according to lab tests. Vitamin C, which has skyrocketed in consumer demand as people seek out dietary supplements with immune support, only occurs in trace quantities in amla (also known as Indian Gooseberry). According to Sabinsa, a commercially-available amla extract being sold by multiple companies claimed that it was able to isolate and extract vitamin C up to 25% from raw material, which is not economically feasible. Further, the companies claimed that their material was organic. According to the research, levels of ascorbic acid in amla is inconsistent and often in trace quantities, which is why it is neither a valid biomarker nor a source of high amounts of vitamin C, Sabinsa said. Sabinsa emphasized this when they introduced their Saberry amla extract to the marketplace in 2009. Sabinsa scientists published research on the low occurrence of vitamin C in amla products, and were, therefore, surprised to come across an amla extract advertised to contain more than 25% vitamin C. They conducted tests on this finished product, and IRMS measurements traced the origin of vitamin C within the product to fermentation, meaning that it was not sourced from the amla. The fermentation process for producing vitamin C uses carbohydrates as raw materials with C4-plant origin, so vitamin C from fermentation sources has a typical C13/C12 isotopic composition characteristic of C4-plants measured as 13δC in the neighborhood of -10. Researchers isolated vitamin C from an amla extract labeled as organic with 25% vitamin C, which, according to the metrics above, traced the origin of vitamin C to be derived from fermentation, not amla. Sabinsa founder and chairman Dr. Muhammad Majeed said that the lack of transparency surrounding this process was unethical. “The major source of vitamin C is through fermentation,” Majeed said. “If suppliers buy fermentation-derived vitamin C and blend it with their amla extract to claim as high as 25% w/w of vitamin C, they should disclose this. This unethical practice is not easily detected by normal analytical methods for vitamin C analysis. It is also not distinguishable by C14 radiocarbon content method, either. But there are other analytical methods to expose this repugnant practice.” “Because we have the science and expertise to unravel this unscrupulous practice, tarnishing one of India’s beloved and cherished fruits will not be tolerated,” Sabinsa president worldwide Shaheen Majeed said. “WE have identified a few companies practicing this deception, and will be filing notices to them in the weeks ahead. We hope the industry will appreciate and adopt the methodology we’ve disclosed, so no further deception occurs.”
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !